pranna
CONCEPT BUREAU
PRANNA IS A GROWING ART ECOSYSTEM ENCOMPASSING PROJECT DEVELOPMENT, CURATION, AND PRODUCTION, FOUNDED IN 2022 BY ARTIST AND CURATOR ANNA MALAY. BASED IN MOSCOW, THE STUDIO PRODUCES PROJECTS THROUGHOUT RUSSIA AND COMPRISES A TEAM OF COLLABORATING ARTISTS.
WE CREATE TOTAL INSTALLATIONS, PHYGITAL EXHIBITIONS, AND IMMERSIVE ENVIRONMENTS THAT COMBINE ART, SCIENCE, MEDIA, AND SOCIAL RITUALS. OUR PROJECTS EXPLORE THE RELATIONSHIPS BETWEEN HUMANS, CULTURES, AND INDUSTRIAL FORMS, CREATING SCENES FOR PARTICIPATION, OBSERVATION, AND THE TRANSFORMATION OF PERCEPTION.
WE ARE CREATING A NEW CULTURAL EXPERIENCE—ART AS A MEANS OF LEARNING AND INTERACTION, WHERE THE VIEWER BECOMES A PARTICIPANT AND CO-AUTHOR OF WHAT IS HAPPENING. THE CURATORIAL GROUP SEEKS TO EXPAND THE QUESTION OF WHAT IT MEANS TO BE ALIVE, EMOTIONALLY AND MENTALLY HEALTHY, AND WHOLE TODAY, IN AN ERA WHEN THE ACCELERATION AND REASSEMBLY OF PROCESSES OCCURS FASTER THAN A CANDLE CAN LIGHT. IN OUR PROJECTS, WE FOCUS ON HOW WE ARE CONNECTED: TO DIFFERENT WAYS OF LIFE, CULTURES, DIFFERENT WORLDVIEWS, AND TO EACH OTHER, CONNECTING THESE MULTITUDES – WE INVITE PEOPLE TO SEE THE WHOLE.
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PRANNA CREATES A SPACE WHERE PEOPLE CAN EXPLORE, FEEL, AND CREATE A NEW SELF. EACH PROJECT IS NOT AN EVENT, BUT A PHASE OF THEIR OWN INTERNAL, INDIVIDUAL EVOLUTION.
BENEFITS FOR SOCIETY: DEVELOPMENT OF CULTURAL PRACTICES, RESTORATION OF CONNECTIONS BETWEEN PEOPLE, ART AND LIVING MATTER.
BECOME FOR THE PARTICIPANT: ACCESS TO A STATE OF PRESENCE, INSPIRATION AND NEW CONTEMPLATIVE EXPERIENCES.
PROMISE
VALUES
• CONSCIOUSNESS – THROUGH ART.
• CONNECTION – THROUGH SHARED EXPERIENCE.
• TRANSFORMATION – THROUGH PARTICIPATION.
• PLAY – A FORM OF LEARNING.
• LOVE – A DRIVING FORCE.