RECURSION (FROM THE ENGLISH «RECURSION») – A SITUATION WHERE AN OBJECT IS PART OF ITSELF. PRANNA CREATES AN ONLINE FASHION STORE WHERE ALL PRODUCTS ARE ADVERTISED BY THE ARTIST’S PERFORMERS. IN THE COURSE OF INTERACTION WITH THE SITE, THE USER IS ASKED TO AGREE TO THE PURCHASE OF NOT THE THINGS THEMSELVES, BUT THEIR REPRESENTATION (PHOTO). IF THE USER AGREES, THEN HE ACCEPTS OTHER CONDITIONS OF INTERACTION, BECOMING INVOLVED IN THE SITUATION OF SIMULATING THE COMMUNICATIVE PRACTICE OF CONSUMER SCENARIOS.