TAKE
IT
AWAY
STORY 1
VIDEO «TAKE IT AWAY» | 2021
REFRAINING FROM A CRITICAL GESTURE, PRANNA INITIATES CERTAIN ACTIVITIES AIMED AT DEVELOPING A DIALOGUE WITH POPULAR CULTURE. BY CREATING A SITUATION OF SIMULACRA SIMULATION, THE ARTIST ASSIGNS HERSELF ROLES IN CIRCUMSTANCES THAT HER IDENTITY.
AS PART OF THE PROJECT, PRANNA SELLS HER ARTWORK FOR 5 RUBLES, BUYS A LOVE IS GUM, SENDS A WRAPPER FROM IT BY MAIL TO AN INTERNATIONAL ENVIRONMENTAL ORGANIZATION WITH A REQUEST FOR HELP. THE INTERATION PROCESS IS RECORDED USING PHOTOS AND VIDEOS.
IN THE PROCESS OF PREPARING THE PROJECT THE ARTIST CONDUCTED AN ANALYTICAL STUDY IN WHICH HAS BEEN ANALYZED THE HAZARD TO THE ENVIRONMENT BY THE CHEWING GUM AND ITS PRODUCTION.
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PRANNA APPELS TO THE THEME OF ECOLOGY AS A WAY OF CONSCIOUSLY CHOOSING LANDMARKS IN AN ENVIRONMENT OF ABUNDANCE OF STIMULI LAID DOWN BY THE MASS CULTURE OF CONSUMPTION.
AFTER WAITING FOR A RESPONSE FROM THE ORGANIZATIONS TO WHICH PRANNA HAD SENT MESSAGES, THE ARTIST MADE A PERSONAL VISIT TO THEIR OFFICES. IN THE COURSE OF THE DIALOGUE, SEVERAL INTERVIEWS WERE CONDUCTED WITH EMPLOYEES, WHOM THE ARTIST ASKED FOR THEIR OPINION ON THE CURRENT SITUATION RELATED TO THE OVERPRODUCTION AND RECYCLING OF CHEWING GUM AND HOW TO SOLVE THE PROBLEM IN THEIR OPINION.
«CHRISTIE’S SALERROOM & OFFICE»
«20 ROCKEFELLER PLAZA NEW YORK, NY 10020»
«WALL STREET, NEAR THE OCEAN CLEANUP NORTH PACIFIC FOUNDATION OFFICE»
PERFORMANCE «FORMS OF ACTION»
STORY 2
UPON RETURNING TO RUSSIA, PRANNA INTERVENES IN THE SPACE OF THE PYATEROCHKA STORE ON THE FLY AS A CLEANER. WHILE THE ARTIST IS WASHING THE FLOOR AND RESTING ON A CHAISE LONGUE, THE PERFORMERS PLAY WITH WATER AND MOVE AROUND THE STORE, TAKING TURNS DOCUMENTING WHAT IS HAPPENING ON CAMERA.
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STORY 3
PRANNA FAKE NEWS
THE FINAL STAGE OF THIS PROJECT, EXPLORING THE ISSUE OF ECOLOGY AS THE INTERACTION OF MAN AND SPACE, WAS THE REALIZATION OF THE ROLE OF A NEWS ANCHOR ON PRANNA FAKE NEWS CHANNEL.
THE ARTIST MODELS A VIRTUAL INTERACTION SPACE, INVOLVING THE VIEWER IN A RANGE OF AN INFORMATION STREAM OF NEWS ABOUT EVENTS GENERATED BY OWN IMAGINATION.